Why Mike Kugler spent $500k on Vacation.Rentals – DNW Podcast #181

Domain names for just 88 cents!

Mike Kugler’s company VacaRent paid a record amount for a new TLD. Find out why.

Mike Kugler is CEO of VacaRent, a company that just paid a record price for a domain under a new top level domain: $500,300 for vacation.rentals. On today’s show, Kugler gives the interesting story about how he negotiated for the domain and why he was willing to pay so much. There are lessons in his story for both how domains are sold to end users and the power of syndicated domain listings. Also: Emailed offers, FURY, and ICANN.

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