Critical Comparison: Bitauto (BITA) versus Rightside Group (NAME)

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Bitauto (NYSE: BITA) and Rightside Group (NASDAQ:NAME) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and earnings.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Bitauto and Rightside Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto 0 0 2 0 3.00
Rightside Group 0 1 0 0 2.00

Bitauto currently has a consensus price target of $40.00, suggesting a potential upside of 12.52%. Rightside Group has a consensus price target of $10.60, suggesting a potential downside of 0.09%. Given Bitauto’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Bitauto is more favorable than Rightside Group.

Earnings and Valuation

This table compares Bitauto and Rightside Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bitauto $831.50 million 3.07 -$50.57 million ($2.31) -15.39
Rightside Group N/A N/A N/A ($2.09) -5.08

Rightside Group has lower revenue, but higher earnings than Bitauto. Bitauto is trading at a lower price-to-earnings ratio than Rightside Group, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

27.8% of Bitauto shares are held by institutional investors. Comparatively, 68.4% of Rightside Group shares are held by institutional investors. 17.0% of Bitauto shares are held by company insiders. Comparatively, 2.4% of Rightside Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares Bitauto and Rightside Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto -11.69% -2.10% -0.70%
Rightside Group -39.04% -15.14% -8.53%


Bitauto beats Rightside Group on 8 of the 10 factors compared between the two stocks.

About Bitauto

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

About Rightside Group

Rightside Group, Ltd. is a provider of domain name services that enable businesses and consumers to find, establish and maintain their digital address. The Company is a registrar, offering domain name registration and other related services to resellers and domain name registrants. It provides infrastructure services through its eNom brand. It has over 16.5 million domain names under management. It has a portfolio of over 40 generic Top Level Domains (gTLDs) acquired through Internet Corporation for Assigned Names and Numbers (ICANN)’s expansion of new gTLDs. It has launched all of its gTLDs, including .NEWS, .LIVE, and .FAMILY, into general availability in the marketplace. Its registry services business builds a distribution network of over 125 ICANN accredited registrars, including GoDaddy, eNom and, as well as other complementary distribution partners, such as Website builders and e-mail service providers, that offer its gTLD domain names to businesses and consumers.

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