Revisiting Quora: An Unexpected Success!

February 15, 2018 admin 0

February 15, 2018 A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads.  At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform.  After a few […]

7 Ways to Stop Burning Your AdWords Budget

February 15, 2018 admin 0

Every brand wants optimum visibility in the search results. Try though they might, most fail. Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious. The competition expands relentlessly […]

How to Save the World with Cause-Based Marketing

February 15, 2018 admin 0

Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or product. Today we’ll be taking a look at cause-based marketing. […]

How Will Chrome’s New Ad Blocker Impact Your Ads?

February 15, 2018 admin 0

The short version: it won’t! On February 15th, Google is set to launch a more robust ad filter for Chrome. Its goal is simple: to scrub the web of interstitial riff raff and other invasive advertising experiences. Now, advertisers have stared down the barrel of the almighty ad blocker before […]

A beginner’s guide to display advertising

February 14, 2018 admin 0

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper […]

PPC Chores: A Mid-Winter Cleaning

February 14, 2018 admin 0

February 14, 2018 Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a […]

Google Releases AMP Stories: What Are They All About?

February 14, 2018 admin 0

A massive tech company developing a new, interactive way to shove wads of content into our eyeholes: What a novel idea!   Announced in a Developers blog post released on Tuesday, AMP Stories are a “mobile-focused format for delivering news and information as visually rich, tap-through stories.” While this might […]

4 SEO Survival Tips for the Voice Search Revolution

February 14, 2018 admin 0

Voice search isn’t a fad, and if you haven’t yet incorporated it into your 2018SEO strategy, then you need to. Now. In 2017, there were33 million voice search devices in circulation, with40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries […]

Important Google AdWords Updates + CRO 101

February 13, 2018 admin 0

February 13, 2018 We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 […]

Marketing Optimization Week – Feb. 20-23!

February 13, 2018 admin 0

February 13, 2018 You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, […]