State of the Digital Marketing Agency in 2018

April 11, 2018 admin 0

Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to reveal what makes agencies tick, their biggest […]

3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)

April 10, 2018 admin 0

While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need to stay married to the […]

The Latest on LinkedIn Video Ads

April 10, 2018 admin 0

April 10, 2018 In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform.  You may have seen Video Ads on the platform in recent months.  LinkedIn has been testing video ads […]

4 Ways to Combat PPC Ad Fatigue

April 10, 2018 admin 0

April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I […]

How to Achieve Lead Gen Success Using Programmatic

April 9, 2018 admin 0

April 9, 2018 Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to […]

Time-Saving PPC Excel Shortcuts That Work

April 9, 2018 admin 0

April 9, 2018 Have you been itching for some more time back in your life? Think about all the time you spend in Excel…and imagine that time cut in HALF. Drooling a little? We thought so. We have a whole host of PPC Excel shortcuts to add to your repertoire […]

New In Bing Extensions: Account Level Ad Extension Management

April 9, 2018 admin 0

April 9, 2018 In September of 2017, to help improve campaign management efficiency, Bing Ads announced account level association for ad extensions. Fast-forward to this week, you will now also be able to manage account level ad extension associations from Bing Ads Editor, starting with Callout Extensions.  Furthermore, Bing Ads will continue […]

How to expand search marketing reach in the slow season, part 1: Quora

April 5, 2018 admin 0

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump […]

How To: DoubleClick Search Formula Columns

April 5, 2018 admin 0

April 5, 2018 Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll […]

5 Ways the GDPR Will Impact Your Facebook Ads

April 4, 2018 admin 0

If you’re based–or advertise to customers–in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regarding how advertisers (you) can use their data moving […]

3 Tips for Using Facebook Ads to Drive Webinar Registrations

April 4, 2018 admin 0

For business-to-business companies, webinars play a huge part in the buyer’s journey. Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions. Whether you use webinars to explain more about the products and services you […]