From Last Click To Position-Based: An Attribution Test

January 18, 2018 admin 0

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led […]

Launching Facebook Event Ad Campaigns

January 17, 2018 admin 0

Have you ever had to create a PPC campaign to hype an event?  Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform.  The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. […]

New Sessions. New Networking. An All New Experience.

January 16, 2018 admin 0

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It’s our most powerful tool in creating an event we believe helps our industry thrive. And we’ve used that information to build our best event yet, April 16-18 […]

Why Digital Marketing: Traditions Aren’t Always the Best

January 16, 2018 admin 0

Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to […]

The 9 Best Free Social Media Management Tools in 2018

January 16, 2018 admin 0

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right? Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your […]

PPC Budgets: Pass Go into 2018 and Collect Optimal ROI

January 15, 2018 admin 0

January 15, 2018 It’s the most wonderful time of year – budgeting season! With a new year comes a fresh slate when it comes to spend, so where do you start in terms of prioritizing where the money should go? With a carefully calculated strategy, you could find exponential success […]