Geographic Customizers: Feed & Ad Creation

March 22, 2018 admin 0

March 22, 2018 It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This […]

Take Note! New WordStream Notes Feature Now Live in Advisor

March 22, 2018 admin 0

Our clients rely on our software to manage all their online advertising campaigns, while providing them with a seamless and streamlined workflow to increase their productivity and put time back in their day. And we know small business owners and agencies want the same things for their ad campaigns: more […]

How to Automate Excel Solver

March 21, 2018 admin 0

March 21, 2018 In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the […]

How to Get the Most Out of Professional Conferences

March 20, 2018 admin 0

March 20, 2018 Professional conferences are an exciting way to gain new knowledge about your field, share the knowledge you already have, and build your professional network. With so many ways to use conference attendance to advance your career, having an understanding of how to get the most out of […]

New Paid Social Insights to Maximize Your ROAS

March 19, 2018 admin 0

March 19, 2018 We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why […]

Amazon Updates AMS Reporting Abilities

March 19, 2018 admin 0

March 19, 2018 If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an […]

8 Common Facebook Ad Myths, Debunked

March 16, 2018 admin 0

Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over$3M on Facebook ads for various companies in different business types, […]

5 Brilliant Search Marketing Insights from SMX West 2018

March 15, 2018 admin 0

WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights. If you noticed an influx of #SMXinsights in your Twitter feed, it’s because […]

4 Ways to Efficiently Manage Account Downtime in PPC

March 15, 2018 admin 0

March 15, 2018 While every PPC account is different, all accounts have weekly fluctuations in the time required to keep the account on track.  We have all experienced this.  One week, you are working overtime to launch a major initiative and optimize campaigns, but the next week your account is […]