Smart RLSA Tips for the Holiday Season

September 22, 2017 admin 0

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I […]

5 Can’t-Miss Sessions at #INBOUND17

September 21, 2017 admin 0

It’s that time of year again, Inbounders! Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle […]

Our Attendees Have Spoken – Why You Can’t Miss London

September 21, 2017 admin 0

September 21, 2017 Deciding how to spend your professional development money is tough. Budgets are tight and you want to be sure you’re getting the most out of every opportunity. At Hero Conf London, 23-25 October, we’ve created a schedule that can be tailored to any PPC role. In-depth, actionable […]

Using Google Sheets as a Script Controller

September 21, 2017 admin 0

September 21, 2017 Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users […]

8 Popular Landing Page Designs: Which Types Work Best?

September 21, 2017 admin 0

“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.” That quote comes from Floyd Mayweather, following his recent bout with Conor McGregor. Mayweather walked away from the fight with at least $100 […]

How To Setup An Apple Search Ads Campaign

September 20, 2017 admin 0

September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world.  Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads.  In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and […]

Ethical Marketing: 5 Examples of Companies with a Conscience

September 20, 2017 admin 0

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into […]

Adding Facebook Ad Block Lists

September 19, 2017 admin 0

September 19, 2017 If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with […]