A Guide to Remarketing in the SteelHouse Advertising Suite

November 17, 2017 admin 0

November 17, 2017 As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How […]

Attention Accountants: Your Impressions Are About to Skyrocket

November 17, 2017 admin 0

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts […]

6 Tips For Efficient Facebook Advertising

November 16, 2017 admin 0

November 16, 2017 Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use […]

9 Ways to Lower Your Facebook Ad Costs

November 16, 2017 admin 0

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, […]

5 Lessons I’ve Learned (the hard way) in CRO

November 15, 2017 admin 0

November 15, 2017 Approaching an anniversary commemorating the time I’ve spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge’s Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key […]

A Glimpse Inside WordStream’s First Customer Insight Round Table

November 14, 2017 admin 0

Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington […]

How to use your data to supercharge paid search

November 14, 2017 admin 0

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without […]

How Often Does Google Search Match to Demographics?

November 14, 2017 admin 0

November 14, 2017 Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users.  The one downside is the “undetermined segment.” This segment can make up a large proportion of […]