Who Will Adopt Artificial Intelligence in 2018?

January 4, 2018 admin 0

Thursday, January 04, 2018 Listrak 0 Comments Don’t overthink it. Surrendering to intelligent automation. If I had to predict what the 2018 landscape will look like, I would put my money on two groups succeeding this year: small shops willing to allow extreme testing to drive constant change in their […]

How MailChimp’s Onboarding Has Evolved

January 4, 2018 admin 0

Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord. When the program […]

The Best Email Marketing Tool You’ve Never Used

January 3, 2018 admin 0

Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales. But what if there was a more effective way to reach conversion heaven? Enter: AWeber’s click and open automations, a new way to send targeted email. Automations was […]

How to keep email newsletter clicks and readers on the rise

January 2, 2018 admin 0

As your business evolves and changes, your email newsletter should follow suit. The subscribers who are currently signed up for your list may have different needs, values and backgrounds than the people you were writing for when you first launched your newsletter. The template that was once on-trend might now […]

Our 25 most popular blog posts of 2017

December 28, 2017 admin 0

We’re a matter of hours away from 2018, but let’s not turn the page on the calendar just yet. The waning days of December are a great time to look back at the previous 12 months and take stock of what truly resonated with our readers. Countless critics and publications […]

3 Essential Pre-Built Segments for Your E-Commerce Business

December 22, 2017 admin 0

Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to […]

12 months of inspiration for engaging with your email subscribers

December 21, 2017 admin 0

If you’re looking for a New Year’s resolution this year, try being proactive instead of reactive when it comes to your business’s email marketing. Along with the big holidays — such as Valentine’s Day, Mother’s Day, Father’s Day, Halloween, Thanksgiving, Hanukkah and Christmas — there are a lot of obscure, […]

A Look at The Mothership’s First Year

December 21, 2017 admin 0

Diversity is at the heart of MailChimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences. And we empower them by providing tools that support their unique marketing needs. In September 2016, we started our diversity employee resource group, The Mothership, in the […]