Small business spotlight: Performance Physical Therapy

April 30, 2018 admin 0

Editor’s note: To celebrate National Small Business Week, we’re spotlighting Performance Physical Therapy, a small business that uses email to put patients at ease and keep the business healthy. Physical therapy can be scary because people just don’t know what to expect. To help patients feel better about treatment, Performance Physical Therapy engages […]

6 Myths about the GDPR and Email Marketing Debunked

April 28, 2018 admin 0

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot […]

Small Business Hacks: 8 Tips We Trust

April 26, 2018 admin 0

It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018. 1. Automate, automate, automate. Almost 50% of […]

Peeling Away the CRM Layers

April 26, 2018 admin 0

Thursday, April 26, 2018 Listrak 0 Comments High level CRM questions you can ask to gain deeper customer understanding and actionable insights To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your […]

20 subject lines + 4 tips for Mother’s Day emails

April 25, 2018 admin 0

This year, Mother’s Day falls on May 13. As we all prepare to celebrate the special moms in our lives with flowers, Sunday brunches and heartfelt cards, business owners have one extra item on their to-do list: planning Mother’s Day email campaigns. If you’re starting to prepare your marketing strategy […]

Why Every Great Marketer Should Send a Personal ‘Story Email’

April 25, 2018 admin 0

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more […]

Getting to Know Tiny Doors ATL

April 24, 2018 admin 0

“Whisper!” Over the phone, there’s silence, then a low, burbling growl. “Oh, that was good! Did you hear it?” Karen Anderson asks. I laugh, and in that moment, the anxieties of daily life melt away. That’s because when you talk to Karen (or her dog, Max), you’re immediately transported to […]

6 easy email marketing metrics you can use today

April 24, 2018 admin 0

When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. Second, email marketing is extremely trackable. There are a […]

5 Tips to Prepare Your Business for GDPR

April 23, 2018 admin 0

Monday, April 23, 2018 Listrak 0 Comments The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR. Note that in this article we’re focused on GDPR’s impact on your web properties […]