Why We Created a Gallery for Our Employee-Artists

March 6, 2018 admin 0

MailChimp is a restless collection of creative minds that celebrate each other whenever an opportunity arises. Sometimes, that means teaching a coworker new skills or hobbies or listening to them read or riding bikes to a team lunch. Recently, our VP of Marketing, Sean Cook, took the idea to heart […]

6 important survey questions restaurateurs should ask

March 6, 2018 admin 0

The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer […]

The Simple Question You Should ALWAYS Include in Your Emails

March 2, 2018 admin 0

[embedded content] Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the […]

25 email subject lines for springtime

March 1, 2018 admin 0

Nestled between the demanding holiday shopping season and the busy summer months sits springtime — the often-overlooked retail shopping season. Spring is the Jan Brady of shopping seasons to the Marcia, Marcia, Marcia of winter and summer. You shouldn’t ignore the spring months for marketing your business. In 2017, Americans […]

5 survey questions every nonprofit should be asking

February 22, 2018 admin 0

As a nonprofit organization, your top priority is to further an important cause. But to achieve your goals, you must spend time engaging donors and volunteers. Improve the way that you run your organization and communicate with your supporters by conducting a survey. To get valuable feedback and insights, you’ll have […]

Exciting News! 5 NEW Features Have Hit Your AWeber Account

February 21, 2018 admin 0

Your AWeber experience just received a serious upgrade. Scratch that. Your AWeber experience just received five serious upgrades. Check them out below, along with some ways you can take full advantage of these awesome changes and new features. Your confirmation emails have a new design We recently rolled out a modern, super-clean […]

Triggered Email Campaigns You Can Personalize with User- Generated Content

February 20, 2018 admin 0

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high levels of customer attentiveness. While adding personalized visual content to even the most specific triggered […]

What We Learned from Prime Day: Apply to Your Holiday Strategy

February 20, 2018 admin 0

Amazon’s 30 hour sale has ended, and while the online retailer doesn’t release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results. By noon yesterday, third-party sellers sold 50% more items than […]

Strategies to Personalize Your Holiday Marketing Campaigns

February 20, 2018 admin 0

This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes. To take your efforts to the next level, retailers should focus on tailoring experiences for each subscriber. You’ll want to use best practices and next practices to […]

A Total Eclipse of The Inbox

February 20, 2018 admin 0

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse visible in the contiguous United States since 1979 and will be one of history’s most widely document eclipses. And get […]

How MailChimp Does Recruiting

February 20, 2018 admin 0

“What’s your favorite thing about working at MailChimp?”I’m coming up on 8 years here, and it’s still a tough question to answer. I’ve given lengthy monologues about my great co-workers. I’ve gone on and on about our commitment to experimentation and the ways we embrace and learn from failure. I’ve […]

4 follow-up emails retailers should be sending

February 20, 2018 admin 0

As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning of your ongoing relationship with that […]