How to Protect Your Email List from Bots

November 17, 2017 admin 0

We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when […]

How to Make the Most of Social Ads During the Holidays

November 16, 2017 admin 0

The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, […]

Introducing Test Kit

November 16, 2017 admin 0

We’re excited to announce the release of Test Kit, our latest feature that makes email marketing even easier. Test Kit allows VerticalResponse users to preview emails before they’re sent, ensuring that messages display and perform properly across email clients, devices and browsers. Never guess about an email campaign again — […]

8 Ways to Create Thumb-Stopping Social Media Content

November 14, 2017 admin 0

It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with […]

Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

November 14, 2017 admin 0

Holiday Published on November 14th, 2017 | by Sonia Mansfield In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday. According to the National Retail Federation more than 154 million people shopped over the Thanksgiving weekend last year, […]

Everything Holiday is open now!

November 13, 2017 admin 0

Ready to get a jump on your holiday marketing? The 2017 Everything Holiday resource center is open now! Everything Holiday has the festive tips and holiday helpers your business needs to stand out this season — not to mention discounts and deals you won’t want to miss. Each day through […]

Tag Subscribers Who Open Your Emails – New in Campaigns!

November 9, 2017 admin 0

Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers […]

4 tips to beat back email burnout

November 9, 2017 admin 0

There’s no denying that email marketing is an efficient way to drive business, but maintaining a steady flow of fresh content can be a challenge. On the one hand, you don’t want to inundate your readers with so many messages that they unsubscribe. On the other hand, it’s incredibly valuable […]

SMS State of the Industry Report

November 8, 2017 admin 0

Friday, November 03, 2017 Listrak 0 Comments With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way – on their personal devices. As brands continue to put major emphasis […]