Everything you need to know about marketing in 8 steps

March 22, 2018 admin 0

Marketing is the primary way to sell your product or service and grow your business. At its core, marketing gets the word out. It builds your customer base by telling people how you can meet their needs. It also helps you establish a loyal following so you stay top of mind in between […]

Customer Analytics That Go Beyond Average Order Value (AOV)

March 20, 2018 admin 0

Tuesday, March 20, 2018 Listrak 0 Comments Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages? Perhaps. But what happens when you start digging deeper into the averages? Customers know they aren’t average and they don’t expect to be […]

The complete guide to list segmentation

March 20, 2018 admin 0

The foundation of a solid marketing strategy is a well-defined target market. Who is your audience? What are they looking for from your company? How many are first-time customers or frequent buyers? Answering questions like these can help you determine everything from where to spend your marketing dollars to how […]

How Data Management is Moving from IT to Marketing Teams

March 15, 2018 admin 0

Thursday, March 15, 2018 Listrak 0 Comments Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems, no longer do those marketers need to rely on the IT department to run […]

3 mistakes you might be making with email design

March 15, 2018 admin 0

There’s an art to creating an email that your customers will want to open and read. With the ever-increasing number of businesses investing in email marketing, your messages need to stand out. And while following tips on email best practices can help maximize the effectiveness of your campaigns, sometimes it’s the […]

New in AWeber: One-Click Automation and Segmentation

March 13, 2018 admin 0

One click. What if that’s all it took for your subscribers to tell you exactly what they wanted? What if that’s all it took to then automatically deliver the right message exactly when they needed it most? Now you can! One-click automation and segmentation is now available in AWeber broadcasts. […]

6 fresh social media content ideas for spring

March 8, 2018 admin 0

Social Media Published on March 8th, 2018 | by Amber Humphrey Spring is a season of a renewal and because of that, it’s an excellent time for you to bring fresh ideas and energy to your marketing campaigns. With social media use growing all the time — the number of […]

How to Write the Perfect Welcome Email in Under One Minute

March 7, 2018 admin 0

Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle your readers with your welcome email, they’ll be more likely to open the next email you send. (Your welcome email is just […]

New MailChimp Tools to Help with the GDPR

March 6, 2018 admin 0

No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing […]