5 Email Marketing Trends You Can’t Afford to Ignore in 2018

January 18, 2018 admin 0

I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will […]

The essential guide to writing click-worthy subject lines

January 18, 2018 admin 0

Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time. […]

Rev up your retail business with these post-holiday emails

January 16, 2018 admin 0

With Black Friday, Cyber Monday, Small Business Saturday and of course all of the other year-end holidays, marketers send more emails in November and December than any other time of the year. And though there is a natural and expected dip in email volume after the holiday season, you don’t […]

Featured Integrations: January 2018

January 11, 2018 admin 0

Another busy holiday season has come and gone, and we can’t think of a better way to ring in the new year than with powerful new e-commerce integrations! Connecting your store to MailChimp brings all of your e-commerce data directly into your MailChimp list, so you can send more relevant […]

6 Email Template Design Tips You Should Always Follow

January 10, 2018 admin 0

More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve metrics like […]

Get to Know your Customers with AWeber, Zapier, and Typeform

January 10, 2018 admin 0

It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing? I predict we’ll see a shift in how we think about personalization and contextual content. Sending personalized email is so much more than simply saying, “Hey, {first name}!” To […]

4 advanced tips to optimizing your LinkedIn business page

January 9, 2018 admin 0

Social Media Published on January 9th, 2018 | by Contributing Author When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients and showcase your business as an authority in its field?  Many small businesses take the necessary steps to create […]

Introducing a New and Improved Campaign Builder

January 8, 2018 admin 0

Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you […]