How to double your website conversion rate

March 19, 2018 admin 0

Take a moment and think about a first meeting with a prospective customer. A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently use the answers provided to give valuable advice. Why does this work? Because in this way, trust is developed […]

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Start A/B Testing Today with 6 Simple Steps

March 17, 2018 admin 0

You’ve likely heard the phrase, “If you’re not testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a wide range of activities, and it’s certainly the case for website improvements and conversion rate optimization. As Kathryn Aragon points out here: The trouble is, if we […]

How to Improve Your Content Marketing Using Digital Analytics

March 16, 2018 admin 0

How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights […]

Ethical Design: The Practical Getting-Started Guide

March 16, 2018 admin 0

By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited […]

6 Characteristics of High-Converting CTA Buttons

March 15, 2018 admin 0

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a […]

The Best Website KPI’s For Three Different Website Types

March 14, 2018 admin 0

You know you should be measuring your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s working, what’s not, and how you can improve your site for even better results. But platforms like Google Analytics give you access to more data than you could […]

How To Make A WordPress Plugin Extensible

March 14, 2018 admin 0

Have you ever used a plugin and wished it did something a bit differently? Perhaps you needed something unique that was beyond the scope of the settings page of the plugin. I have personally encountered this, and I’m betting you have, too. If you’re a WordPress plugin developer, most likely […]

Moving From Flash To HTML, CSS, And JavaScript

March 13, 2018 admin 0

Back in the 2000s, it was commonplace to see websites that were built using Flash. By viewing the source of a website, you’d often see very little HTML and an embedded SWF file. This meant a few things. First, the browser didn’t natively support Flash, so you had to download […]

Building A Static Site With Components Using Nunjucks

March 13, 2018 admin 0

It’s quite popular these days, and dare I say a damn fine idea, to build sites with components. Rather than building out entire pages one by one, we build a system of components (think: a search form, an article card, a menu, a footer) and then piece together the site […]