Learning Conversion Optimization From Football: 5 Key Takeaways

November 13, 2017 admin 0

The ball is round, the game lasts ninety minutes, and everything else is just theory. — Sepp Herberger In Portuguese, football is known as o Jogo bonito, which translates to The Beautiful Game. At VWO, we believe that like football, conversion rate optimization, or CRO, can be done beautifully. When […]

Video: 10 CRO Truth Bombs That Will Change the Way You Think

November 10, 2017 admin 0

A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer. Larry has managed billions in ad spend, improving conversions on everything you can think of – from pay-per-click ads to paid subscriptions. I think it’s safe to say, that no one else […]

Creating Secure Password Resets With JSON Web Tokens

November 9, 2017 admin 0

When a user of your application has forgotten their password, it can and should be reset securely. To accomplish a secure password reset, I will demonstrate how to use JSON Web Tokens (JWT) to generate a URL-safe token. The JWT contains encoded information about the user and a signature that, […]

What is Banner Blindness?

November 8, 2017 admin 0

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner […]

10 Simple Tips To Improve User Testing

November 8, 2017 admin 0

(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing […]

Maximizing The Design Sprint

November 7, 2017 admin 0

Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint1 process by Google Ventures allows you to see into the future to learn in just five days what […]

Right-To-Left Development In Mobile Design

November 6, 2017 admin 0

The Middle Eastern market is growing at a rapid pace, and, as a result, demand for various IT products is also booming in the region. What is peculiar, though, is that Middle Eastern countries require design that is not only compatible with their needs and comfortable for their users, but […]

10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

November 3, 2017 admin 0

HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in […]