Seeking Inspiration: Four Steps to Being Creative on a Deadline

December 6, 2017 admin 0

It’s a battle as old as time. You’ve been assigned to an important project with a tight deadline, but your inspiration’s running dry. The clock is the ultimate enemy, bringing a new bout of anxiety with every passing minute, yet you’re not sure where to begin. How can you possibly […]

2018 B2C Content Marketing Benchmarks, Budgets, and Trends

December 6, 2017 admin 0

There’s good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say their organizations don’t have realistic expectations about what their content marketing can achieve. (This is why we can’t have nice things.) Those are […]

The Three Content Types That Most Influence E-Commerce Purchases

November 30, 2017 admin 0

Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch. The report was based on data from a survey of 1,000 consumers who had made a purchase online within the previous seven […]

Webinar Benchmarks: Marketing, Scheduling, and Length

November 29, 2017 admin 0

What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average? GoToMeeting analyzed 350,890 webinars hosted by more than 16,000 of its customers in the past year and came up with some answers. The webinars included in […]

The Characteristics of Highly Shared Infographics

November 16, 2017 admin 0

Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. The report was based on an analysis of the performance of 1,000 infographics. […]

Six Reasons to Hire Your Audience: The Benefits of UGC

November 15, 2017 admin 0

User-generated content (UGC) is as old as content itself. Simply put, we’ve always wanted to chime in—from the Oxford English Dictionary, which was compiled from slips of paper, to letters to the editor, to fan fiction. We now flock to participate on our favorite online platforms. With digital forums, comments […]