Contest Marketing: A Powerful Form of Content Marketing

April 17, 2018 admin 0

“Enter for a chance to win…” I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers. Why? The answer is that we […]

Nine Types of Video to Help You Close Sales

April 11, 2018 admin 0

The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don’t want to be left behind. It used to be that blogs were the way to create content on the Internet, but now we are living in a visual world, and videos are […]

How to Use Webinars to Build Good Customer Relationships

April 6, 2018 admin 0

Webinars are truly a great marketing strategy for generating leads for your business. However, that’s certainly not the only measure of their effectiveness. Webinars are an excellent platform to communicate and interact with your customers, and they can be your secret weapon for building great customer relationships. People attend a […]

Mobile vs. Desktop: The Share of Video Plays by Device Type

March 30, 2018 admin 0

Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala. The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world. In North America, some 58% of […]

What You Need to Know to Livestream Like a Pro [Infographic]

March 26, 2018 admin 0

The use of livestream video is increasing, and marketers are finding new ways and reasons to livestream. The top reason marketers livestream is to achieve deeper interactions with audiences, followed by the ability to make videos more accessible and add a human element to digital marketing. That info is from […]

The State of Sales Content ROI [Infographic]

March 20, 2018 admin 0

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based on data from a survey conducted in December 2017 among 314 salespeople and marketers who work for firms of various […]

How to Measure Your Content Marketing Efforts [Infographic]

March 19, 2018 admin 0

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? […]

How Do Different Age Groups Consume Online Content? [Infographic]

March 16, 2018 admin 0

When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize your website to meet your audience’s needs when you have a clear idea of who your prospective consumers are. But what do those visitors want, exactly, […]