Content Creators: 12 Tips to Help You Win Over Impatient Readers

February 8, 2018 admin 0

Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now, it sits at less than that of a goldfish—at around eight seconds. Is technology to blame for our decreasing ability to concentrate? Yes, most likely. But we’re not simply just bored… we’re also impatient. […]

Personalize Your Marketing Communications in 2018

February 6, 2018 admin 0

The power of personalization is no secret to marketers today. Today’s consumers have come to expect—if not demand—laser-like precision in the messages that brands are delivering to them. Unfortunately, message personalization is often used to refer to tactics such as putting a customer’s name in the subject line of an […]

Content Marketing 2018: Final Call for Boarding [Infographic]

February 5, 2018 admin 0

Keeping up with the latest trends in content marketing can quickly prove challenging. Considering that 91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their overall marketing strategy, it’s safe to say that content marketing is here to stay and the competition […]

Moving Pictures: How to Increase Engagement With Cinemagraphs

February 1, 2018 admin 0

You’ll recognize a cinemagraph the moment you see one. They’re hypnotic, mostly still images with artistically rendered, subtle motion—kind of like the moving photographs and paintings in the Harry Potter films. Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new, and they are still rare enough […]

Four Agile Practices for More Efficient Content Production

January 22, 2018 admin 0

We content creators have a tough gig. We’re not just responsible for the fun kinds of content—the interesting case studies and the in-depth articles on fascinating topics. We also have to deal with “Oh, by the way” requests from all over the organization. Our days become a parade of “minor” […]

Marketing Tips for Livestreaming on Social Media [Infographic]

January 17, 2018 admin 0

“Livestreaming” was a big buzzword in 2017, and it’s not going away in 2018. Marketers who haven’t explored this medium yet may want to take a look because, according to an infographic by Filmora, Facebook Live videos are watched three times longer than regular videos and the livestreaming industry could reach […]