Three Simple Steps to Creating Your First Marketing Video

December 19, 2017 admin 0

Snapchat users watch nearly 10 billion videos per day, and that’s just one social platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories. It’s the ease of use and entertainment […]

The Five Most Shared GIFs of 2017

December 15, 2017 admin 0

The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor. The report was based on 2017 data from Tenor’s GIF-sharing platform, which handles more than 9 billion searches per month. The researchers excluded GIFs that are perennially popular (e.g., […]

How to Choose the Perfect E-Book Topic

December 14, 2017 admin 0

E-books are valuable fuel for your content marketing engine. According to a 2017 DemandGen Report, 63% of people are willing to register and share information about themselves in exchange for e-books. E-books assist in positioning people and companies as thought leaders, provide value to customers and prospects, and generate leads. […]

Six Ways Content Marketers Can Use Audio Marketing

December 7, 2017 admin 0

Most people listen to their favorite music, audiobooks, and podcasts while driving. It’s safe to say that audio content is not only a big part of our lives, but a naturally occurring one. Since time immemorial, people have relied on the spoken word for communication and learning. In recent decades, […]

Seeking Inspiration: Four Steps to Being Creative on a Deadline

December 6, 2017 admin 0

It’s a battle as old as time. You’ve been assigned to an important project with a tight deadline, but your inspiration’s running dry. The clock is the ultimate enemy, bringing a new bout of anxiety with every passing minute, yet you’re not sure where to begin. How can you possibly […]

2018 B2C Content Marketing Benchmarks, Budgets, and Trends

December 6, 2017 admin 0

There’s good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say their organizations don’t have realistic expectations about what their content marketing can achieve. (This is why we can’t have nice things.) Those are […]