How a Blog Can Help You Build a Personal Brand Online

September 22, 2017 admin 0

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert. […]

What Makes a Great 'About Us' Page [Infographic]

September 15, 2017 admin 0

All too often, the “About Us” page of a website is brushed aside, filled with a block of text about the company’s history, and left to grow stale. Big mistake. Because aside from representing your brand, the “About Us” page can also help drive customers to purchase, say the folks […]

Avoid These Seven Classic On-Camera Interview Mistakes

September 14, 2017 admin 0

As an interviewer, your job encompasses more than just asking questions. To get a great video, you have to always be thinking ahead to the final product. Here are seven classic on-camera mistakes interviewers and video producer make when they’re just starting out. We have all made these mistakes, but […]

Content Writer vs. Copywriter: What's the Difference?

September 5, 2017 admin 0

My name’s Pam, and I’m a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your brand story sing. We help win over the masses to your product or service, and we entice them […]

The Content Structures, Processes, and Tools Most Used by Marketers

September 5, 2017 admin 0

Most marketers say their company has style and brand guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map or a messaging framework, according to recent research from Content Marketing Institute. The report was based on […]

Marketing Operations Is Here to Stay: What You Need to Know

August 31, 2017 admin 0

It wasn’t always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more than a passing fad. But now it’s clear as day: Marketing operations is no longer just the remit […]