The State of Sales Content ROI [Infographic]

March 20, 2018 admin 0

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based on data from a survey conducted in December 2017 among 314 salespeople and marketers who work for firms of various […]

How to Measure Your Content Marketing Efforts [Infographic]

March 19, 2018 admin 0

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? […]

How Do Different Age Groups Consume Online Content? [Infographic]

March 16, 2018 admin 0

When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize your website to meet your audience’s needs when you have a clear idea of who your prospective consumers are. But what do those visitors want, exactly, […]

What B2B Buyers Want: Sales Outreach and Content Preferences

March 12, 2018 admin 0

B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. The report was based on data from a survey conducted in June and July 2017 among 488 […]

10 Tips for Video Marketing Success [Infographic]

March 6, 2018 admin 0

Creating marketing videos often isn’t cheap, so you want to make sure to get the most out of your investment. You can post your video on your website, and you can share it via social channels, but what do you do beyond that? How can you make sure to get […]

Five Tips to Help You Level-Up Headlines and Titles

March 5, 2018 admin 0

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, with companies allocating vast resources and over a quarter of their marketing budgets to content marketing. […]

360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

February 23, 2018 admin 0

You’ve probably seen 360-degree videos during your Internet use: Oreo has gotten on board, and Google and The New York Times both have pages dedicated to the medium. (If you’re interested in what makes 360-degree videos different from regular videos as well as augmented reality (AR) and virtual reality (VR), check […]