Marketing Tips for Livestreaming on Social Media [Infographic]

January 17, 2018 admin 0

“Livestreaming” was a big buzzword in 2017, and it’s not going away in 2018. Marketers who haven’t explored this medium yet may want to take a look because, according to an infographic by Filmora, Facebook Live videos are watched three times longer than regular videos and the livestreaming industry could reach […]

The Brand-Content Preferences of Different Age Groups

January 15, 2018 admin 0

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States. More than half of surveyed […]

How to Get More YouTube Subscribers [Infographic]

January 12, 2018 admin 0

Companies have been working with influencers on marketing efforts and achieving good results, but what can marketers learn from influencers about growing brand fanbases? An infographic by Filmora explores techniques that some top YouTube stars use to grow their subscriber base, and marketers should listen up. According to Google, 60% of “YouTube subscribers […]

How to Create Engaging Social Media Campaigns That Get Attention

January 9, 2018 admin 0

Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy. Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, […]

The Top Influencer Marketing Trends and Challenges of 2018

January 3, 2018 admin 0

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer campaigns. Respondents work in a range of B2C industries, […]

How to Keep Up With the Rise of the Visual Internet [Infographic]

January 2, 2018 admin 0

It’s no secret that visual content is everywhere: You’re reading this text now, but you clicked on this article for the infographic below, right? According to that infographic, which was created by FramesDirect, articles with an image every 75-100 words get twice as many shares as those with fewer images. […]