SEO + UX = Success

November 17, 2017 admin 0

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search […]

SearchCap: Google My Business, PBN links & more

November 17, 2017 admin 0

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, […]

Call to B2B marketers: Job titles matter more than you think

November 17, 2017 admin 0

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals. But there’s still a wrinkle when it comes to understanding data as it relates to […]

Brazil’s Delete Institute is a rehab for internet addicts

November 17, 2017 admin 0

Internet addicts in Latin America can get a “detox” treatment at Instituto Delete in Brazil, a center focused on treating cellular and internet addictions. For many of us, our cell phone is an extension of our hand. Whether that’s healthy or not remains in how that affects our lives — but […]

The Benefits of Using Google Analytics 360 vs Google Analytics

November 17, 2017 admin 0

Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there is particular Google […]

Facebook debuts web-based VR experiences within standard News Feed

November 17, 2017 admin 0

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through […]